The Crixeo Story
Crixeo’s roots run deep into the bedrock of American business history, directly linked to the iconic William Wrigley Jr. $3 billion chewing gum empire. Today’s Crixeo is an enduring legacy of innovation that began with a simple stick of gum over a century ago. The Wrigley fortune directly funded the original Crixeo as an arts and culture enterprise to serve as a playground for the inspired and creative mind.
As technology shifted, so did Crixeo. It evolved into a digital marketing and arbitrage company, connecting high-intent consumers with top brands. The Crixeo mission became clear: create data-driven consumer journeys that bring people, brands, and publishers together.
However, the digital world never stands still, and neither does Crixeo. When ChatGPT burst onto the scene in November 2022, it democratized content creation, turning what was once a valuable commodity worth hundreds of dollars into something accessible to all. This shift shook the very foundation of Google’s search algorithm. But the tremors didn’t stop there.
In March 2024, Google’s Helpful Content Update delivered a back-breaking blow, essentially devaluing much of this newly democratized content. The content creation landscape was turned on its head. Many saw chaos and the crumbling of established norms, but Crixeo recognized an opportunity to innovate once again.
Drawing on our history of innovation, we developed a cutting-edge AI which we fittingly named ‘Gum’. This AI solution combines our years of expertise in content creation and consumer behavior with the latest in artificial intelligence technology.
Today, Crixeo.ai stands as a testament to our ability to evolve and lead in an ever-changing digital landscape. We’ve transformed into a tech-forward content solution provider, helping businesses navigate the complexities of AI-driven content creation while maintaining the quality and integrity that has always been our hallmark.
Our journey continues, and we invite you to be part of it. With Crixeo.ai, we’re not just adapting to the future of content creation – we’re defining it, just as our predecessors defined their industry over a century ago.
